School Bus Banner Program
Prepared for: Hickman County Schools
Prepared: 7/15/2026
UPPORT MAURY
DUNTY SCHOOLS
COUNTY SCHOOLS
$15,75750
1807
district
solutions
About the Company
District Solutions provides Tennessee Public Schools with a no-cost, monthly revenue stream, by delivering a
comprehensive, full-service, School Bus Advertising program.
Our Objective - To allow schools to focus on safety and education of students while we administer our
advertising program to drive revenue.
To Provide an innovative and cost effective solution for local and regional businesses to make thousands of
impressions per day, while giving back to their community through their support of public education.
Driving Revenue To 18 Tennessee School Districts
Cumberland
COUNTY
/
County
OVERTON COUNTY
Schools
CAMITED
SYSTEM
W
WASHINGTON
MANUF
LSSD
SCHOOLS
COUNTY SCHOOLS
SULLIVAN COUNTY
NATURE
Together, We Can Make
of Difference
SCHOOLS
Additional received -
TIPTORE
LAWRENCE COUNTY
Jackson County
COUNTY
School District
Schools
SCHOOL
THE
SYSTEM
Cannon County
1857
School District
INDIANA
Current School System Partners
district
solutions
A Winning Partnership with District Solutions
No Investment
No Risk
New Revenue
District Solutions manages the entire program and delivers revenue monthly to
Hickman County Schools
District Solutions
Understands your fleet, and the opportunities available to maximize revenue
Partners with local, regional, and national advertisers on an annual basis
Assist in messaging guidelines for advertisers
Develops creative design for advertising clients
Facilitates the approval process with the district and transportation department
Coordinates the production, installation, and removal of bus signs
Collects payment paid monthly to school system with commission report
Delivers revenue at NO COST to the district
district
solutions
Guidelines
1. All advertising content is subject to final approval by district leadership and the transportation
department
2.
No alcohol, tobacco, gambling, political, religious affiliated, or inappropriate content permitted
3.
District retains discretion to reject any advertiser
4.
Maximum of two advertisements per bus (drivers side and passenger side)
1. (36" X 90") maximum size. (https://law.justia.com/codes/tennessee/title-49/chapter-6/part-21/section-49-6-2109)/)
district
solutions
Bus Sign Examples
SHIELD
COMMERCIAL &
DEBID SCHOOLS
MECHANICAL
RESIDENTIAL HVAC
-
SCHOOLS
SERVICE INSTALL MAINTAIN
931-742-0095
SENDOLS
ISQUIDLY SUPPORTING OVERTON COUNTY SCHOOLS
rossville
WE LIVE HERE.
- AND COOUNG
WE WORK HERE.
CARLEN CHEVROLET
crossvilehealingandconliny com
inco
Certer com
www.WilsonCountyAuto.com
wilson
the
county
Present Partner
efEducation Since 1927
district
solutions
National and Local Sponsors
146
SULLIVAN
COUNTY
SCHOOLS
MOUD SUPPORTER OF SULLIVAN COUNTY SCHOOLS
Columbia IN 1003 Reserve BIVE. Spring HILL TN
toyotaofbristol.com
COLUMBIA
00 SCADBLE
Pediatrics
TOYOTA
ofBRISTOL
(931)
388-8965
Proudly Supporting
Maury County Schools.
National Sponsors
Local Sponsors
district
solutions
Info for Advertisers
zero Down Financing
Local
no fees Me pressure
tennstarautomotive.com
931-548-1762
Mary
Generate thousands of local impressions daily in your community
Gain Loyalty with customers with your visible support of the schools
Target specific schools to have your bus signs travel to
Consistent
School buses travels consistent routes at peak times each day
School bus advertising is reliable. When school is running, so too will your bus signs, everyday
Your traveling signs can NOT be turned off, DVR'd skipped, or thrown away
School buses travel slow and consistently STOP. Which means more time for people to view your bus signs
Cost Effective
Signs as low as $5 day!
More than 95% of American are reached by media targeting drivers, passengers, and pedestrians
Achieve Positive Brand Association with the community as the majority of your funds goes to support the school system
district
solutions
Hickman County Schools Projected School Bus Advertising Rate Card
Bus Signs
Monthly Rate Per
*Average Monthly
Cost Per
Production/Install.
36" X 90" (max. size)
Bus Sign
Impressions
Impressions (000)
per sign
1-2 Signs
$75
45,000
$2.57
$125-$150
3-6 Signs
$65
95,000
$1.93
$125-$150
7+ Signs
$60
225,000
$1.72
$125-$150
*Average monthly school days - - 23. https://www.tdot.tn.gov/APPLICATIONS/traffichistory.
district
solutions
Projected Revenue Opportunity
At 100% sold out, the bus banner program is expected to bring in $5,200 per month
$65/month per sign*80 Bus Signs or 40 HCS Daily Route Buses (Passenger Side and Drivers Side)
55% to Hickman County Schools
$2,860/month
45% to District Solutions
$2,340/month
Over the 10 month school year, at capacity, $28,600 can be expected to go directly to
Hickman County Schools, annually.
district
solutions
What This Means For HCS
Fund transportation department initiatives
Provide driver incentives or bonuses
Offset fuel and maintenance costs
Support student programs
Flexible funding to be used at the district's discretion.
School
SCHOOL BUS
Funding
COUNTY SCHOOLS
$
1807
district
solutions
Simple Business Plan
No cost to the district
No operational burden
Fully managed, proven, turnkey program
New, recurring monthly revenue to be used by at the district's discretion
district
solutions
FAQs
Q: Why are school districts using this program to generate funds?
A: Schools are facing budget deficits that could result in a reduction in services and programs for children. So, they are
seeking to generate their own revenue to help solve their budget problems through this innovative program.
Q: Are there any restrictions on the types of ads that can run?
A: Yes. All advertisements must be presented in the form of an age-appropriate, positive message. Tobacco, alcohol, and
political campaign advertising are not permitted. The school districts retain final approval for all advertisements and artwork,
which are submitted by District Solutions upon each new sponsorship.
Q: What is the sign made of and does it harm the bus?
A: The signs are made from a premium polymeric vinyl coated with a special laminate that is weather- and fade-resistant and
engineered to last in the elements for at least five years. The signs are professionally installed by our trained vinyl applicators,
and removal of the signs will not harm the exterior of the bus in any way.
Q: Does the school spend any money on this program?
A: No. District Solutions provides a turn key program, handling all sales, art design, fee collection, sign installation and sign
removal. There is no cost to the district. The revenue is to be used at the school district's discretion.
Q: What does the School Bus Advertising program do?
A: It helps businesses build brand awareness, while providing much needed funding for local schools.
The ads are seen every day by thousands of people as the buses travel around town.
district
solutions
Contact Us
Todd Isaacs
BUS
Owner/Founder
District Solutions
925 Garrett Street Suite 312
Atlanta, GA 30316
(404) 983-3001
todd@schoolbusbanners.com
www.schoolbusbanners.com
Thank you!
!!!!!
district
solutions

## Table 1

| Bus Signs 36" X 90" (max. size) | Monthly Rate Per Bus Sign | *Average Monthly Impressions | Cost Per Impressions (000) | Production/Install. per sign |
| --- | --- | --- | --- | --- |
| 1-2 Signs | $75 | 45,000 | $2.57 | $125-$150 |
| 3-6 Signs | $65 | 95,000 | $1.93 | $125-$150 |
| 7+ Signs | $60 | 225,000 | $1.72 | $125-$150 |
|  |  |  |  |  |